Press Release Summary: Today, the high level of interaction visible in social networking is being attributed to the much-talked about Online platform, Web 2.0. Initially, it worked as a B2C solution but soon it emerged as a major instrument for brand-building and creation of niche market for products.
Press Release Body: According to the National Advertisers\' report, the platform has been employed more for the B2B than B2C companies in the past three years. Initially, Web 2.0 was formulated to incorporate two-way communication through user-generated content on the websites including pod casts, videos, blogs and comments. Then the potential of the platform began to be harnessed for B-to-B solutions. It soon became an integral part of the PR functions of any business and thus, Online applications were developed, based on this platform.
The key Public Relations\' tools for B-to-B companies, accomplished through Web 2.0 Platform include-
- Brand building: The \'branding\' or the \'image-building\' is now being done through formats like blogs, social networking portals, viral videos, wiki and through in-house business websites - Lead generation: It is achieved through direct marketing (e-mail), SEO and SEM techniques - Customer Loyalty: A loyal customer-base is created through interactive webinars like blogs, e-communities, forums and pod casts
The B-to-B companies are in a better position to afford new media platforms like Web 2.0 than B-to-C companies which utilize paid keyword searches, Online advertising and social networking for positioning and promotion of their brands.
Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Media (http://www.rupizmedia.com/), states, "Web 2.0 has enabled greater participation and consumer involvement in B2B companies, hence, instilling faith and trust among the users for the product and increasing its credibility manifold."
The simultaneous growth of the B2B companies in the Online marketing sector and rising popularity of the Web 2.0 platform can be accredited to the application\'s want of accessing the market and B2B media\'s need for more Online traction.
Web Site: http://www.rupizmedia.com/
Contact Details: Contact Details: Rupiz Media H-23, Sector-63, Noida-201301, Uttar Pradesh, India Tel: +91-120-4216962 E-mail: press@rupizmedia.com Site URL: http://www.rupizmedia.com/
2022
